The first time we heard about Prime Air it was emblazoned on drones Jeff Bezos showed off for 60 Minutes in 2013. Now Amazon is revealing the logoon a flying machine that operates on a much larger scale. Amazon One is just one of its 11 dedicated planes, and the Boeing 767-300 will be flying this weekend at a Seattle airshow. The company says that maintaining its own air cargo network — the planes are leased from shipping partners, with plans to expand to 40 over the next couple of years — will help it keep shipping speeds up.
Amazon launches ‘Prime Air’ with a cargo plane, not a drone
While we’re still waiting to hear more about those delivery drones, Amazon has made several moves to take control over other steps in the delivery process. The mega-retailer is getting involved in oceanic freight shipping, and rolled out thousands of Amazon-branded semi-trailers at the end of last year, around the same time rumors that it would lease jets started popping up.