Mountain Dew is sponsoring a big drone race in LA this August

To promote the race, Mountain Dew created an ad that imagines a new sport: drone hunting. A group of motocross racers chase a drone through the woods, trying to snag it with butterfly nets. It’s a savvy attempt to bridge the gap between the extreme sports the brand has been sponsoring since the X Game days and the still-nascent world of turbocharged quadcopters. I’ve got to say, there isn’t any good reason I can think of not to make the joke from this commercial into an actual event. There are already a half dozen drone-racing leagues competing for attention.